Lotte Confectionery (CEO Myung-Ki Min) introduced Pepero's new product 'Nude Cream Cheese'.
???醫?ero Nude Cream Cheese??is a nude pepero shape that can be enjoyed neatly without touching it.??冶⑥튊e are three types of cream cheese from Europe, including Denmark, the United Kingdom, and Germany, in the bar-shaped biscuit. When you bite the product, you can feel the rich flavor of the cheese.
Lotte Confectionery has focused on cheese materials in the confectionery market for the past three years through the trend analysis system 'LCIA (Lotte Confectionery Intelligence Advisor)'.??? a result, consumption of cheddar cheese decreased, but it was found that the popularity of cheese that emphasized luxury and soft taste such as mozzarella cheese, cream cheese, and provolone cheese is steadily rising.???쀫뫎a chose Pepero as a product with a taste and texture that matched the cheese, and in particular, cream cheese among various cheeses was recommended as the best combination of Pepero.
LOTTE Confectionery conducted a pre-consumer survey on ???醫?ero Nude Cream Cheese??and confirmed the release with 4.0 points, which is significantly higher than the 3.7 point (based on 5 out of 5), which is the launch standard in concept evaluation and product evaluation.??冶?cream cheese's unique taste and aroma matched well with Pepero's savory taste.
On the other hand, Pepero maintained the top spot among domestic confectionaries, excluding xylitol gum (approximately 110 billion won), posting sales of approximately 95 billion won (based on Nielsen POS data) last year.????턤 Confectionery plans to solidify its status as the No. 1 confectionary by launching new products and actively marketing activities with various Pepero this year.
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